BACARDI Headquarters

Architect: Rasem Kamal
The Rice School of Architecture
Director: Ron Witte
Location: Bermuda British Territory
Year: 2014
Area: 1,400 sq.m

01_Bacardi Mass-ProjectionBacardi Mass-Projection

02_Bacardi Architectural HistoryBacardi Architectural History

03_Bacardi New AmbitionBacardi New Ambition

04_Bacardi Razor DiagramBacardi Razor Diagram

Looking at Bacardi as a brand, it has the most literal process of mass-production compared with other brands; mass production as a repetition of the same product million times each day, which is simply a liquid inside a glass bottle. On the other hand, Bacardi was always trying to have a mass projection reflecting their fancy image to the community and their audience, using also a repetition but here with variable images.

Throughout the architectural history of Bacardi, their buildings always projected fancy images, delivered refined messages from their exterior, ranging from artistic façades, sculptural forms and ornamented patterns, in addition to projecting the image of famous architects. However, none of these buildings were projecting Bacardi’s real corporate identity or even the nature of their banal internal functions, which are offices and fabrication. The Design ambition was to flip this relationship between exterior and interior on one hand, exterior and audience on the other hand, this will be achieved by projecting neutral and banal message from the exterior, while the interior will condense all the projections of Bacardi’s identity, history, family and success.

05_Bacardi Vs Powers of TenBacardi Vs Powers of Ten

06_Bacardi Program MatrixProgram Matrix

07_Bacardi Planning DiagramPlanning Diagram

08_Bacardi Flattening StrategyFlattening Strategy

Furthermore, there would be a redefinition of neutrality, which has its own zone in the middle of scaling up and down of repetitive elements within a variable grid order. Based on the notion of mass-production and repetition, the project functions can be flattened on one level instead of having multiple stacked levels. This expanded-horizontally building will be floating on Bermuda Island, this thinness will contribute to the notion of banal and austere perception from the exterior.

The program’s functions were re-classified in a different way according to their repetitive identity, and the scale of neutrality. These new categories will graduate within the project according to their scale from exterior to interior while having different projections. On the contrary, the user’s experience will start and end with two diverse extremes of these scales.

09_Bacardi Program DiagramProgram Diagram

10_Bacardi Slicing StrategySlicing Strategy

11_Bacardi Scaling & DensityScaling & Density

12_Bacardi Repetitive SectionsRepetitive Sections

13_Bacardi PlanPlan

14_Bacardi Exploded DiagramExploded Diagram

15_Bacardi FabricationFabrication

16_Bacardi OfficesOffices

17_Bacardi Public SpacePublic Space

18_Bacardi ElevationsElevations

19_Bacardi Cross SectionsCross Sections

20_Bacardi Views & OrientationsViews & Orientations

21_Bacardi Site MapSite Map

22_Bacardi Areal ViewAreal View

23_Bacardi

24_Bacardi

25_Bacardi

26_Bacardi

27_Bacardi

28_Bacardi

29_Bacardi

30_Bacardi

SONY DSC

SONY DSC

SONY DSC

SONY DSC

SONY DSC

SONY DSC

SONY DSC

Architect: Rasem Kamal
The Rice School of Architecture
Director: Ron Witte
Location: Bermuda British Territory
Year: 2014
Area: 1,400 sq.m
3D Perspectives: Rasem Kamal – PIXEL 3D

For previous work for Rasem Kamal click here

All drawings and renders courtesy of Rasem Kamal ©

Near By

Related