Roar applies “Evidence Based Design” process for Edelman’s Office
“They loved the ‘Cultural Villages’ concept,,” says Pallavi Dean, founder and creative director of Roar, “The idea of creating separate cities-within-a-city – adding layers of color, texture and furniture to give each village more personality,”
The ‘Civic Square’ – the main reception zone – has a rich hospitality look and feel. “We wanted people to feel like they were walking not into an office, but a boutique hotel,” says Marcela Munoz, associate with Roar and one of the lead designers on the project.
The ‘Urban Park’ or the main work zone is more playful, rich with a vibrant ombre color scheme. This public spacehas its own amphitheater and cafe-style seating – perfect for lunch breaks, informal meetings and monthly company meetings. Capping off the space is what we call the ‘City Lofts’. This is the most mature, sophisticated space in what is otherwise a quite playful project. It’s a flexible hybrid of a meeting room, co-working space and a private office.
Evidence Based Design process was “the most in-depth we have conducted. “ says the designers. It’s a combination of UXD (User Experience Design) process, which based its findings on focus groups, interviews, questionnaires and observation then refines them into a one-page list of priorities.
In addition to the workplace psychology of using the “Living Office” process. The result was a deep understanding of the needs of senior and junior staff, and a thorough, research-based set of
Project Name: Edelman Dubai
Release Date: August 2018
Address: DMCC ONE JLT, Dubai UAE
Area: 1,000 sqm
Project Manager: CBRE
Contractor: Al Tayer Stocks
Photographer: Pankaj Anand